Chapel Hill hotel creates replica of Michael Jordan's Granville Towers room Posted May 30, 2020 Gatorade launched its “Be like Mike” advertising campaign in 1991 in an attempt to convince aspiring athletes and consumers they could be like basketball legend Michael Jordan if they drank the company’s sports drink. Nearly 30 years later, hotel guests will be able to take that concept a step further if they stay at Graduate Hotels’ new location in Chapel Hill. (Daily Tar Heel)