Under Armour tells UCLA it wants to end deal with school

Posted Jun 28, 2020
Under Armour has informed UCLA that it wants to terminate the record-setting $280-million deal the apparel giant signed with the school in 2016, a potential financial blow that the Bruins intend to fight. The company said in a statement Saturday that it wanted to end the partnership because of UCLA’s inability to provide unspecified marketing benefits. (Los Angeles Times)

Related: Other News

David Teel: Jim Phillips’ competitive fire burns at ACC Kickoff
In the increasingly transactional world of college athletics, ACC commissioner Jim Phillips remains incurably, unapologetically and, most important, genuinely relational. Conversations begin, and close, with...
Mon Jul 20, 2026

Darian Mensah unfazed by critics after controversial move from Duke to Miami: 'Why would I worry?'
The ACC kicked off its three-day football media days with a banger: its most talented team and reigning national championship runner-up, Miami, parading the league's...
Sun Jul 19, 2026

'North Wilkesboro is back': What return of NASCAR points race means to family of track's founder
For the first time in 30 years, a points race is back at North Wilkesboro Speedway — this weekend's Window World 450. Fans are ecstatic...
Sun Jul 19, 2026

ACC looks to corporate sponsorships as a way to boost the bottom line of league revenue
Jim Phillips has spent his five-plus-year tenure as Atlantic Coast Conference commissioner trying to generate more revenue for a league facing financial pressures even with...
Sun Jul 19, 2026