Cunningham: UNC Athletics ‘Could Lose up to $52 Million in Revenue’ Posted Aug 7, 2020 UNC Athletics could potentially lose up to $52 million in revenue if fall sports seasons and the men’s basketball season are shortened or canceled, athletic director Bubba Cunningham said. The coronavirus pandemic has caused major shifts throughout the landscape of college sports. The beginning of the pandemic saw the NCAA Tournament canceled. (Chapelboro.com)