Why Athletic Directors Must Embrace NIL: North Carolina’s Bubba Cunningham

Posted Oct 12, 2020
UNC Athletic Director Bubba Cunningham sits down with INFLCR Founder Jim Cavale to discuss maximizing student-athlete potential, how Name, Image and Likeness should look, how it will impact recruiting and decision-making related to NIL. "About two years ago, we started thinking, 'how can our students begin to develop their brand on their own?'” (Athletic Director U)

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