Chris Beard officially takes over at Texas and is all about one thing: winning Posted Apr 7, 2021 Chris Beard’s decision to leave Texas Tech for Texas had nothing to do with money. Both schools pay handsomely, and both would pay whatever it took. “You are correct. I don’t coach for money,” Beard said. “I coach to win. I want to win championships. I want our players to win. To me, that’s graduation, that’s winning in life. I’m all about one thing: winning.” (HookEm.com)