UNC Athletics, The Brandr Group Create Landmark Group Player Rights Program For Alumni

Posted Apr 13, 2021
More than 100 University of North Carolina student-athlete alumni have agreed to support a groundbreaking multi-year agreement with marketing and licensing agency The Brandr Group to create a voluntary group licensing program. This initiative is the first of its kind for former college athletes and will allow participants to profit from their marketability. (GoHeels.com)

Related: Basketball, Basketball Recruiting

What Three Basketball Preseason Exhibitions Revealed About the Tar Heels
Perhaps the most concerning trend throughout exhibition play has been North Carolina’s inconsistency on the glass. The Tar Heels outrebounded USC 47-33 but fell behind...
Wed Oct 28, 2026

Brooklyn Nets assign Drake Powell to Long Island before start of G League season
The Brooklyn Nets assigned three recent first-round picks — Drake Powell, Ben Saraf and Joshua Jefferson — to their G League affiliate, the Long Island...
Wed Oct 28, 2026

Video: John Henson, Tyler Zeller Observations From UNC's Overtime Win vs. Charlotte
Former UNC Basketball standouts John Henson and Tyler Zeller reunite to break down the Tar Heels’ overtime win vs. Charlotte in their final exhibition game...
Wed Oct 28, 2026

Terrence Brown leans on faith, memory of aunt, as he carries year of loss into breakout game
A photo of his late aunt hung from Terrence Brown’s chain as he sat at a table after Tuesday’s game, with his Athlete’s Bible resting...
Wed Oct 28, 2026