UNC Athletics, The Brandr Group Create Landmark Group Player Rights Program For Alumni

Posted Apr 13, 2021
More than 100 University of North Carolina student-athlete alumni have agreed to support a groundbreaking multi-year agreement with marketing and licensing agency The Brandr Group to create a voluntary group licensing program. This initiative is the first of its kind for former college athletes and will allow participants to profit from their marketability. (GoHeels.com)

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