UNC Athletics, The Brandr Group Create Landmark Group Player Rights Program For Alumni Posted Apr 13, 2021 More than 100 University of North Carolina student-athlete alumni have agreed to support a groundbreaking multi-year agreement with marketing and licensing agency The Brandr Group to create a voluntary group licensing program. This initiative is the first of its kind for former college athletes and will allow participants to profit from their marketability. (GoHeels.com)