NIL era brings cautious optimism to college-town businesses

Posted Jul 19, 2021
Bret Oliverio says he wants college athletes to endorse his Sup Dogs restaurant on the main Franklin Street drag steps from the University of North Carolina. He is just being patient before jumping into a brave new world. Like other small business owners in college towns, Oliverio is sorting out what it means to strike an endorsement deal with athletes. (Associated Press)

Related: Campus Connections

Kenan Stadium Stair Climb remembers 9/11 heroes 25 years later
The 9/11 Memorial Stair Climb has become an annual tradition at UNC, and members of the Carolina community returned to Kenan Stadium on Friday to...
Fri Sep 11, 2026

Look back at how UNC responded to 9/11
The terrorist attacks on Sept. 11, 2001 shocked the nation and world, including here in Chapel Hill. Campus came to a halt as Tar Heels...
Fri Sep 11, 2026

Carolina remembers alumni lost on 9/11
Seldom has UNC's campus come to such a halt as it did Sept. 11, 2001. People were glued to TVs, trying to comprehend what was...
Fri Sep 11, 2026

Numbers show how Ireland was 'Much More Than a Game' for Carolina
UNC Football's victory over TCU may have been the centerpiece of a week in Ireland for the Aer Lingus College Football Classic, but Tar Heels...
Thu Sep 10, 2026