NIL era brings cautious optimism to college-town businesses

Posted Jul 19, 2021
Bret Oliverio says he wants college athletes to endorse his Sup Dogs restaurant on the main Franklin Street drag steps from the University of North Carolina. He is just being patient before jumping into a brave new world. Like other small business owners in college towns, Oliverio is sorting out what it means to strike an endorsement deal with athletes. (Associated Press)

Related: Campus Connections

A local treasure turns 40: Light Years celebrates four decades in Chapel Hill
In 1985, Light Years Jewelry first opened its doors to the Chapel Hill public, offering earrings, rings, trinkets and more. The shop is still there...
Wed Sep 17, 2025

Mediterranean Deli reopens on Franklin Street two years after fire: 'A gathering place'
Mediterranean Deli, a restaurant on 410 W. Franklin St., officially reopened Tuesday night after it closed following a roof fire in July 2023. Shortly after...
Tue Sep 16, 2025

Tyler Hansbrough, Marvin Williams, Other UNC Alumni Buy Professional Pickleball Franchise
Palm Beach will make history as the Palm Beach Royals become the city's first major pro sports franchise, joining Major League Pickleball as its 23rd...
Thu Sep 11, 2025

Tar Heels Take Part In Annual 9/11 Memorial Stair Climb
Hundreds of Tar Heels participated in the annual 9/11 Memorial Stair Climb, hosted by the UNC AROTC in Kenan Stadium on Thursday morning. Participants climbed...
Thu Sep 11, 2025