NIL era brings cautious optimism to college-town businesses

Posted Jul 19, 2021
Bret Oliverio says he wants college athletes to endorse his Sup Dogs restaurant on the main Franklin Street drag steps from the University of North Carolina. He is just being patient before jumping into a brave new world. Like other small business owners in college towns, Oliverio is sorting out what it means to strike an endorsement deal with athletes. (Associated Press)

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