Sam Howell didn’t want a Heisman publicity campaign; he just wants to win Posted Jul 22, 2021 You’ll see no publicity campaign from North Carolina to promote quarterback Sam Howell’s Heisman candidacy and, make no mistake about it, that is his preference. Howell suggested the reason there will be no “Howell for Heisman” posters or other gimmicks is because that’s what was decided when he discussed the possibility with Mack Brown. (Tar Heel Tribune)