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NIL dominates conversation at ACC Football Kickoff as UNC players ink deals


“Whether it’s name, image, and likeness, or whether it’s the awards that you’re gonna get,” North Carolina football head coach said, “it’s about your ball, it’s not about your brand.” That sentiment, "don’t let your brand get ahead of your ball," was repeated throughout UNC’s appearance at the 2021 ACC Football Kickoff last Wednesday. (Daily Tar Heel)

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NIL dominates conversation at ACC Football Kickoff as UNC players ink deals