How Mikey Williams' huge social media following, meteoric rise to fame will set blueprint in NIL era

Posted Oct 28, 2021
Mikey Williams is the first player of his kind. At just 17 and a junior in high school, he has 3.3 million instagram followers (more than a majority of NBA players), signed a marketing deal with Excel Sports Management last summer, and just last month became the first high school basketball player ever to sign a multimillion-dollar shoe deal with Puma. (Yahoo! Sports)

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