Tar Heels Aren't Shying From Stated Mission: It's Title Or Bust Posted Jul 31, 2022 The narrative around the UNC basketball team this season will emanate straight from the Tar Heels’ very mouths. Championship or bust. That’s it. That is how the Tar Heels see the 2022-23 season that commences in a little more than three months. “Yeah, yeah. For sure,” junior guard Caleb Love said about the moniker, one he thoroughly embraces. (Tar Heel Illustrated)