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New Heels4Life Executive Director Graham Boone Aims To Extend NIL Reach, Opportunities


Dynamic sports agent and partnerships leader Graham Boone has been named new Executive Director of Heels4Life, the independent, not-for-profit organization that facilitates Name, Image, and Likeness opportunities for Carolina Football players. Boone, a UNC graduate and Morehead-Cain Scholar, served as an NBA player agent for nearly a decade. (GoHeels.com)

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New Heels4Life Executive Director Graham Boone Aims To Extend NIL Reach, Opportunities