ESPN executive likes the idea of three UNC-Duke regular-season men’s basketball games

Posted Aug 25, 2022
Bitter rivals North Carolina and Duke played three times in men’s basketball last season. But what if that happened in the regular season before ACC and NCAA tournament play? Burke Magness, ESPN’s president of programming and original content, agreed that this might be one unconventional way of producing more revenue for both the ACC and ESPN. (Tar Heel Tribune)

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