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In NIL era, business is good for college basketball returnees


didn’t bolt early from UNC after a run to the NCAA championship game to chase a professional playing career. No, business is already good for men’s and women’s college basketball players. The option to remain in school is more enticing than ever since the NCAA permitted college athletes to profit from use of their name, image, and likeness. (Associated Press)

Related: , Basketball Recruiting

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In NIL era, business is good for college basketball returnees