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The Money Side of UNC Athletics


UNC brought in $30.2 million in 2021-22. That represents a 22% increase over its 2019-20 total of $24.8 million. Men’s basketball was the primary contributor in delivering $16.4 million in ticket sales. Football’s $12.7 million in ticket sales was its largest total since the athletic department reduced capacity at Kenan Stadium prior to the 2018 season. (Inside Carolina)

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Video: Shaq (DJ Diesel) chats with Roy Williams, plays music at UNC before football game
Video of Shaquille O'Neal (AKA DJ Diesel) before UNC football's home opener vs. ETSU. Shaq also met with fans and chatted with former UNC basketball...

Video: Locked On Tar Heels - UNC Basketball Family Reunion With Top-10 Recruits on Campus
UNC Basketball united past and present as Coach Michael Malone orchestrated a remarkable Carolina Basketball family reunion, connecting legends like Tyler Hansbrough and Phil Ford...

UNC Basketball Roundup: 5-Star Visit Weekend, ACC Schedule Released, Basketball Family Reunion
Michael Malone picked a heck of a weekend to host the two biggest names on his 2027 recruiting board. Carolina Basketball's ACC schedule was announced...

UNC Basketball’s two ESPN Big Monday appearances will be early-evening tipoffs
North Carolina Basketball will be front and center on ESPN’s Big Monday schedule twice this season, and both times, the Tar Heels will play in...

The Money Side of UNC Athletics