The Money Side of UNC Athletics

Posted Jan 28, 2023
UNC brought in $30.2 million in 2021-22. That represents a 22% increase over its 2019-20 total of $24.8 million. Men’s basketball was the primary contributor in delivering $16.4 million in ticket sales. Football’s $12.7 million in ticket sales was its largest total since the athletic department reduced capacity at Kenan Stadium prior to the 2018 season. (Inside Carolina)

Related: Basketball, Basketball Recruiting

Video: Locked On Tar Heels - UNC Basketball's Cohesion When Caleb Wilson Returns
When Caleb Wilson eventually re-joins the UNC Basketball lineup following recovery from his injured hand, how quickly will the Tar Heels be able to readjust...
Thu Mar 5, 2026

UNC and Duke ROTC To Ruck Men's Basketball Game Ball To Durham Friday
Members of the Army Reserve Officers' Training Corps (ROTC) from UNC and Duke will ceremonially tip off the season-ending matchup between the schools' men's basketball...
Thu Mar 5, 2026

Video: Big Hitters Podcast - UNC Basketball Enters Home Stretch
Reaction to UNC Basketball’s win over Clemson, going 5-1 without Caleb Wilson, and previewing the Duke game with Adam Smith and host Ross Martin. The...
Thu Mar 5, 2026

UNC has 40 years of history in its Smith Center home. Deciding what’s next is proving complicated
The 17th-ranked Tar Heels’ storied basketball program has jammed four decades of unforgettable wins, big names and loyal passion into the arena named for its...
Thu Mar 5, 2026