On his 60th birthday, 23 little-known sneaker stories about Michael Jordan
Posted Feb 17, 2023
Back in 1984, a young African American basketball player from the University of North Carolina took a chance on a still-emerging sportswear company. Nike also went all in on Michael Jordan, with a goal of selling $3 million worth of products in the first four years of their partnership. During his rookie season with the Chicago Bulls, Nike raked in $126 million.
(Andscape)
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