How Ben Affleck’s ‘Air’ Immortalizes Michael Jordan Against a Backdrop of ’80s Pop Ephemera

Posted Apr 8, 2023
Michael Jordan and his signature sneakers have been a fixture of pop culture since 1984, when Sonny Vaccaro convinced the then-rookie (and more importantly, his mother, Deloris) to sign an industry-changing endorsement deal with sportswear brand Nike. “Air” dramatizes many of the finer points of these real-life events. It chronicles a cultural moment. (Variety)

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