Behind Michael Jordan’s Nike deal, ‘Air’ shows how his parents helped make shoe history
Posted Apr 27, 2023
Michael Jordan’s legacy looms large in “Air,” the film about his deal with Nike that launched the Air Jordan sneaker and one of the most successful partnerships ever. But the movie shines a spotlight on Jordan’s parents, who played a key role in making sneaker history happen. They attended meetings with their son with Converse, Adidas, and Nike.
(MSN.com)
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