Meet the Real People Who Inspired the Key Characters in ‘Air’ Posted Jun 3, 2023 The Ben Affleck-directed "Air" reveals the behind-the-scenes of the industry-shifting sneaker deal between Nike and then-rookie Michael Jordan, which created what we today know as the Jordan Brand. The creation of the Air Jordan became a first-of-its-kind revolutionary collaboration that shifted the way athletes and sports companies did business. (Complex)