Countdown to Kickoff: Don’t Bite the Cheese

Posted Oct 21, 2023
This week, UNC players arrived at Kenan Football Center to find visual learning devices, more than 100 of them, accompanying the time-tested sermon that coach Mack Brown has begun preaching again. Sure enough, there were fishing hooks baited with pieces of cheese hanging in every locker, and the overarching message warning: Don’t bite the cheese. (Inside Carolina)

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