UNC-Duke rivals join forces in NIL partnerships off the basketball court

Posted Feb 1, 2024
For decades, the UNC-Duke basketball rivalry has been a money-making endeavor for all parties except the athletes. But with the recent emergence of name, image, and likeness deals in college athletics, that has changed. Despite their on-court discord, UNC's Armando Bacot and R.J. Davis have teamed up with Duke's Jeremy Roach for various NIL deals. (Daily Tar Heel)

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