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Paxson Wojcik Among College Basketball Players to Get NIL Deal with Kim Kardashian's SKIMS


Kim Kardashian announced NIL deals between her clothing company SKIMS and six men's basketball stars ahead of the 2024 NCAA tournament. Arizona's and North Carolina's are two of SKIMS' March All-Stars. SKIMS first launched its All-Star campaign in October. The company widened its sports footprint shortly thereafter. (Bleacher Report)

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Paxson Wojcik Among College Basketball Players to Get NIL Deal with Kim Kardashian's SKIMS