UNC Basketball’s NIL Takeover of March Madness

Posted Mar 27, 2024
UNC has been one of the most visible schools in the NIL space this college basketball season, even more so during the NCAA Tournament. When NIL appeared in the college game during the 2021-22 season, Armando Bacot racked up most of the deals for the Tar Heels. But now, every player on the UNC basketball roster has at least one ad campaign. (Inside Carolina)

Related: Basketball, Basketball Recruiting

How Caleb Wilson can reach even greater heights for UNC basketball, NBA future
Caleb Wilson is setting scoring records, ripping rebounds and taking flight with rim-rattling dunks as a star freshman for UNC basketball. Even with all of...
Thu Feb 5, 2026

UNC's Place in the ACC Basketball Race
Not exactly sure how many teams are going to get into the NCAA Tournament, probably eight, which is a good number, but maybe not many...
Thu Feb 5, 2026

With 'circus coming, Hubert Davis tries to keep Tar Heels focused ahead of clash with Duke
Hubert Davis has spent the week trying to keep UNC's preparation like any other game ahead of Saturday’s showdown with Duke, even when everyone around...
Thu Feb 5, 2026

Video: Hubert Davis Thursday Pre-Duke Press Conference
North Carolina head men's basketball coach Hubert Davis speaks with the media on Thursday ahead of the No. 14 Tar Heels' rivalry matchup against the...
Thu Feb 5, 2026