Chapel Hill restaurants foster relationships with UNC athletes

Posted Apr 17, 2024
Behind name, image, and likeness deals that have encouraged high-profile athletes to consider business sponsorships, smaller restaurants in Chapel Hill have taken a different approach. Rather than working with one team or athlete, restaurants like The Purple Bowl, Brandwein’s Bagels, and Lucha Tigre build relationships with athletes outside of NIL deals. (Daily Tar Heel)

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