Ads on football fields will create new revenue for schools preparing to give more money to athletes

Posted Jun 9, 2024
The NCAA will allow commercial sponsor advertisements on football fields for regular-season games in all three divisions beginning this season, creating a new revenue stream for schools facing mounting costs in the changing college sports landscape. Many schools expect their athletic budgets to be stressed by the House v. NCAA settlement. (Associated Press)

Related: Other News

A teenager fled Cuba in 1960. His grandson, Fernando Mendoza, just became a football icon.
“My grandfather gives us history lessons all the time,” Alberto Mendoza said in Miami Beach on the Saturday before the national championship game, and near...
Sat Feb 7, 2026

Kentucky fan forgives Rick Pitino for 1992 Duke loss after Malachi Moreno's buzzer beater at LSU
Some losses stick with you. For the current generation of Kentucky basketball fans, that’s the 2015 loss to the Wisconsin Badgers. For anyone old enough...
Sat Feb 7, 2026

College hoops rarely gets two unbeatens in February. Arizona, Miami proving why this year is special
Wanna hear something sweet? It's Feb. 5 and we still have two undefeated teams in college basketball. Cherish this, because you probably didn't know that...
Thu Feb 5, 2026

Video: Duke Basketball Coach Jon Scheyer Pre-UNC Press Conference
Duke head men's basketball coach Jon Scheyer speaks with the media on Thursday ahead of the No. 4 Blue Devils' matchup against the No. 14...
Thu Feb 5, 2026