Ads on football fields will create new revenue for schools preparing to give more money to athletes

Posted Jun 9, 2024
The NCAA will allow commercial sponsor advertisements on football fields for regular-season games in all three divisions beginning this season, creating a new revenue stream for schools facing mounting costs in the changing college sports landscape. Many schools expect their athletic budgets to be stressed by the House v. NCAA settlement. (Associated Press)

Related: Other News

NCAA proposing major changes to eligibility rules, including age limits
The NCAA is considering a change to its eligibility rules. According to the concept, athletes would have five years of eligibility from the time of...
Wed Apr 8, 2026

‘College GameDay’ crew gets into heated debate over state of college basketball
Fresh off his 17th Sweet 16 appearance as a head coach, Arkansas Razorbacks coach John Calipari was in Indianapolis for ESPN’s College GameDay show ahead...
Tue Apr 7, 2026

Greg McDermott retires as Creighton coach: Top assistant Alan Huss set to lead Bluejays program
Bad final year aside, Greg McDermott leaves as the most accomplished coach in program history. In addition to overseeing Creighton's valuable upgrade from the Missouri...
Tue Apr 7, 2026

Justin Gainey vows to make toughness the foundation of NC State basketball reset
Several weeks of emotional whiplash for NC State men's basketball have steadied, thanks to a familiar figure. Justin Gainey was a dependable starter in Raleigh...
Tue Apr 7, 2026