UNC Forming School-Wide NIL Collective; Heels4Life and Others Joining

Posted Jul 12, 2024
The UNC athletic department will be forming a name, image, and likeness collective encompassing all sports at the school. The collective, Old Well Management, will officially begin operations on August 1. Individual sports collectives such as Heels4Life (football) and the Secondary break Club (men’s basketball) will moved under the OWM umbrella. (Chapelboro.com)

Related: Basketball, Basketball Recruiting

Video: Maximo Adams, Kevin Thomas, Cade Bennerman Monday Interviews
North Carolina Basketball freshman Maximo Adams, Kevin Thomas, and Cade Bennerman spoke with the media on Monday following the Tar Heels' 88-70 exhibition victory over...
Mon Oct 12, 2026

Takeaways on UNC's new roster in Michael Malone's preseason debut vs. USC
While North Carolina waits for an eligibility ruling on fifth-year senior Cameron Fens, it was freshman Maximo Adams who provided the most excitement for Tar...
Mon Oct 12, 2026

Video: Locked On Tar Heels - No Midrange Game In UNC Basketball's Modern Offense
UNC Basketball ushers in a new era as Coach Michael Malone prioritizes analytics-driven shot selection and a defensive mindset. Can the Tar Heels’ aversion to...
Mon Oct 12, 2026

Tar Heels in NBA: Caleb Wilson Putting Up Solid Numbers
Caleb Wilson put together two productive preseason games for Chicago and showed why he was the NBA draft’s fourth overall pick, even as the Bulls...
Mon Oct 12, 2026