Why UNC interviewing Bill Belichick is just a giant publicity stunt Posted Dec 7, 2024 Hit up any major sports website right now and you'll see the news that Bill Belichick interviewed for the UNC Football head coaching position. Let's be clear: this is not happening. It's all a publicity stunt, part of the carefully orchestrated dance that is a coaching search. Let's look at why the interview with the Tar Heels is a mutually beneficial exercise. (CBS Sports)