UNC Chancellor Lee Roberts on Balancing Academics and Athletics and More Posted Feb 11, 2025 University of North Carolina Chancellor Lee Roberts: "Football’s only growing in importance, and I think most people are aware of that. All our peer institutions are continuing to invest heavily in football, and we want to compete at the highest level in football. That’s why we went out and hired one of the greatest coaches of all time in any sport." (Chapelboro.com)