Michael Lombardi on why UNC Football decided not to appear on 'Hard Knocks' Posted Mar 20, 2025 "It would’ve been great. The problem was we control the story we need to tell. And the story we want to tell doesn’t end after we play TCU. The story we want to tell is about how we’re rebuilding this program, how we’re going to honor the great players who have come before us, how we’re going to restore Tar Heel football. That’s the story we want to tell." (On3.com)