RJ Davis leads all male athletes with 25 NIL deals

Posted Apr 2, 2025
College basketball players continue to dominate name, image, and likeness deals, with North Carolina senior guard R.J. Davis and USC's JuJu Watkins leading all male and female athletes in endorsements over the past 12 months, according to a new report from sponsorship data company SponsorUnited. Davis leads all male athletes with 25 NIL deals. (ESPN.com)

Related: Basketball, Basketball Recruiting

UNC Men's Basketball Set For VCU In NCAA First Round Thursday - Pregame Notes
UNC Men's Basketball is playing in the NCAA Tournament for the 55th time, the second-most appearances all-time. The Tar Heels are the six seed in...
Thu Mar 19, 2026

Where Caleb Wilson Finished In College Basketball Freshman Impact Rankings
4. PF Caleb Wilson, UNC. Despite a pair of injuries that ended Caleb Wilson’s season, the freshman made his mark on college basketball. Wilson helped...
Thu Mar 19, 2026

UNC Playing To Quiet The Noise In NCAA Tournament
If North Carolina loses this first-round game in the NCAA Tournament, the Tar Heels would have lost three in a row in that scenario, there’s...
Thu Mar 19, 2026

Caleb Wilson’s Rafters Dream Becomes Reality at UNC as He Helps from Sideline
Caleb Wilson learned Tuesday that he earned Associated Press Second-Team All-America honors, meeting the criteria for a Tar Heel to have his number permanently honored...
Thu Mar 19, 2026