UNC Tops Wall Street Journal's List Of College Basketball's Most Valuable Teams

Posted Apr 8, 2025
1. North Carolina Tar Heels. Cash flow: $23.1M. Revenue: $38M. Enterprise value: $378M. With a half-dozen national championships and one of the most recognizable colors in college athletics, the program that birthed Michael Jordan and helped fuel Hall of Fame coaching careers from Dean Smith and Roy Williams, UNC stands alone at the top. (247 Sports)

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