UNC Emphasizing Branding, Game Day Experience For Football Posted May 22, 2025 UNC aims to boost the football game-day setting in Chapel Hill by making changes in and around Kenan Stadium. The program also seeks to take advantage of its increased visibility. Athletic director Bubba Cunningham and chief revenue officer Rick Bakarat spoke at Thursday's Board of Trustees meeting about plans to better engage Tar Heel fans. (Inside Carolina)