How NIL has changed college hoops: Numbers deep dive reveals surprising trends, recipe for success
Posted Jul 20, 2025
Many of the same teams and coaches who consistently won in college basketball before the Name, Image and Likeness era -- which began July 1, 2021 -- have unsurprisingly continued to thrive in the NIL era. A handful of coaches have shown their ability to recruit and run elite programs regardless of circumstance. But not all of them.
(CBS Sports)
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