What's the next 'arms race' in college sports? Finding ways to legally exceed new rev-share cap
Posted Aug 15, 2025
Tennessee athletic director Danny White faced a decision this year: Remain with apparel partner Nike or move to a new brand, adidas. He considered plenty of factors in the decision, such as quality of the gear and overall financial terms. But one, perhaps, stood above the rest: How much NIL support would an apparel company give to Tennessee’s athletes?
(Yahoo! Sports)
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