Caleb Wilson signs multimillion-dollar NIL deal with New Balance

Posted Aug 18, 2025
North Carolina freshman Caleb Wilson has signed a shoe endorsement contract with New Balance. Wilson confirmed the deal on social media Monday morning, quoting a report by ESPN’s Shams Charania that he had signed a multi-year, multi-million-dollar endorsement deal with the company. UNC is a Nike school, so Wilson will wear Nikes during games. (Tar Heel Tribune)

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