Video: Locked On Tar Heels - New Balance's Risky Bet on UNC Freshman Caleb Wilson

Posted Aug 19, 2025
UNC Basketball freshman forward Caleb Wilson has signed a game-changing shoe deal with New Balance. Is this the right move for the shoe company? Absolutely. Host Isaac Schade analyzes Wilson's multi-million dollar New Balance contract, highlighting its significance for NIL and college athletics.

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