How car dealers became college football's power brokers

Posted Aug 22, 2025
Christopher Late's father was an instrumental figure in starting the Big Wheels program at the University of Texas, where car dealers provided vehicles for coaches to drive so they could hit the recruiting trail in style. But Christopher doesn't need coaches to recruit for the Longhorns anymore. Because of NIL, he's now the biggest of the Big Wheels. (ESPN.com)

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