The Rams Club Announces Seth Reeves as New Executive Director Posted Aug 26, 2025 The Rams Club at the University of North Carolina announced Tuesday that Seth Reeves will serve as the organization’s next executive director. Reeves has been with The Rams Club nine years, most recently as its Chief Revenue & Operations Officer. He succeeds John Montgomery, who is retiring at the end of the calendar year after more than 24 years. (Rams Club)