How the Biggest NIL Deal in College Football History Went Down

Posted Jan 7, 2026
Brendan Sorsby has reset the NIL market. The former University of Cincinnati quarterback and ESPN’s top-ranked player in this year’s college football transfer portal signed an NIL contract with Texas Tech for his final season of eligibility worth close to $6 million, his agent Ron Slavin said. It’s believed to be the largest ever NIL deal in college football. (Boardroom)

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