High Supply, Higher Demand: 1986 Fleer Michael Jordan Rookie Card Keeps Its Value

Posted Jan 7, 2026
As the hobby continues to flourish and the average participant becomes more educated, certain market outliers start to feel puzzling. Few fit that description more than the iconic 1986 Fleer Michael Jordan card. If the market is governed by supply and demand, how does a card with nearly 50,000 graded copies in circulation still sell for thousands of dollars? (Sports Illustrated)

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