Inside Louisville’s Relentless Push to Keep Pace Amid College Sports’ Spending Spree Posted Apr 22, 2026 Louisville sits in the crosshairs of a financial conundrum as much as any school. Blessed with ACC affiliation and revenue but burdened by competing against some programs that will always have more resources, the Cardinals have chosen a seemingly quixotic path: embrace fiscal irresponsibility while advocating for a new revenue model. (Sports Illustrated)