ACC looks to corporate sponsorships as a way to boost the bottom line of league revenue

Posted Jul 19, 2026
Jim Phillips has spent his five-plus-year tenure as Atlantic Coast Conference commissioner trying to generate more revenue for a league facing financial pressures even with yearly record hauls. For his league — and across the national landscape in the revenue-sharing era, for that matter — that has included more emphasis on corporate sponsorships. (Associated Press)

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