As SEC football media days begin, the specter of recent Big Ten dominance looms

Posted Jul 22, 2026
The Southeastern Conference topped $1 billion in earnings for the first time last year. The Big Ten replied with a ‘hold my beer,’ generating $1.74 billion. It has also mobilized its powerful alumni, calling on the likes of Mark Cuban (Indiana), Larry Ellison (Michigan) and the OG NIL booster Phil Knight (Oregon) to use their wallets to display their school pride. (CNN)

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