College basketball's NIL arms race, from $5M to $25M+: Breaking down roster values for 2026-27

Posted Oct 21, 2026
Tier 1: $20 million plus: North Carolina is nearly running stride-for-stride financially with Tobacco Road rival Duke, by the way. Michael Malone's first year did not come with a huge downturn in spending capacity relative to most others at the top of the sport. Carolina had pockets deep enough to remain in many a recruiting battle it entered in the spring. (CBS Sports)

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