“Touch Downtown Chapel Hill” Campaign Focuses on UNC Football Weekends in 2009

Posted Aug 5, 2009
As Butch Davis prepares his third Tar Heel football team for the upcoming season, six Chapel Hill area organizations have united to produce the “Touch Downtown Chapel Hill” campaign with the shared goal of bolstering the community, hometown spirit and economic activity during football weekends. 2009 will mark the second year of an aggressive mass media branding campaign designed to remind fans coming to Kenan Stadium that “It’s your school. Your team.” (dBusiness News Triangle)

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