Tar Heels' battered brand takes another hit

Posted Feb 25, 2010
It’s reached the stage now that North Carolina’s shell-shocked basketball fans can get excited about a double-digit loss in the Smith Center. In this strange winter when Toyota and Tiger Woods can no longer be deemed automatic successes, the Tar Heels’ battered brand absorbed its latest humiliation Wednesday against Florida State. (Raleigh News & Observer)

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