Heels second to Alabama on Nike pay scale Posted May 16, 2010 Nike has been known to throw some money around and no one has benefited more than the University of North Carolina ($3.4 million annually). Even Phil Knight's beloved Oregon Ducks ($2.8 million) doesn't get the yearly apparel pay out as the Tar Heels. Well, now there's a new leader reaching into Nike's bottomless pit of money. (WRAL Sports Fan)