ACC eyeing basketball tournament sponsorship

Posted Oct 5, 2010
The ACC is considering a title sponsor for its tradition-rich men’s basketball tournament. Commissioner John Swofford says he has been in recent discussions with the conference’s presidents and athletic directors about selling a title sponsorship for the first time. “There’s been a lot of thought given to it,” Swofford says. “It’s an excellent time to look at it, with us about to begin a new TV contract.” (Triad Business Journal)

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