The Most Valuable College Basketball Teams

Posted Jan 3, 2008

The UNC Tar Heels basketball team is the most valuable in the country, worth $26 million. Last season the Tar Heels posted a $16.9 million profit and, thanks in part to a lucrative merchandising agreement with Nike, contributed $800,000 to the university for academics. With Michael Jordan's jersey hanging from the Dean Smith Center's rafters and the basketball team a perennial contender for the national championship, basketball is the cornerstone of the university's athletic department. (Forbes)

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