How brand-management theory persuaded Harrison Barnes to put off the NBA

Posted Mar 14, 2012
Harrison Barnes’ business acumen is what brought him to UNC—and accounts for the fact that he’s still there. After his freshman season, Barnes would have been a certain top-five pick in the NBA draft. But he decided to pass up the league and return to college. A big reason he came back to UNC was that he believes remaining in college for at least one more year will eventually increase his endorsement potential. (The Atlantic)

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